Tesco SWOT Analysis 2015 2017

Tesco SWOT Analysis 2015 2017 Tesco plc was the UKs top retailer in 2013 (Retail Economics, 2014) and maintains a presence in 12 countries in Europe and Asia (Tesco, 2014). To sustain its position and build profitability, Tesco must assess its strengths, weaknesses, opportunities and threats (SWOT). Strengths and weaknesses focus on internal factors affecting a company; in contrast, opportunities and threats identify external issues (Collins, 2010). Thus, it is important to carry out a SWOT analysis to ascertain how the company is performing in the market (Kotler et al., 2013). Strengths Tesco is a powerful retail brand globally, in the top 100 of the worlds most valued brands, slightly below Ikea and well above eBay (Brand Finance, 2014). It is known as a company that offers value for money, convenience, a wide range of products, and locally-sensitive management (Wood and McCarthy, 2014). Worldwide, Tesco has 6,784 stores, an increase of 433 stores since 2012, despite the disposal of their US venture, Fresh Easy (Tesco, 2012, 2014). Tesco has utilised innovative business methods in its rise, including the creation of stores like Tesco Metro and Tesco Express, which are small stores in local neighbourhoods to make shopping more convenient for the customers (Schiraldi, Smith and Takahashi, 2012). Other strengths in their global operations include online shopping, joint ventures, such as in China, and local recruitment, including in senior management positions (Koen, Bertels and Elsum, 2011). Because of their size and facilities, Tesco can buy in bulk, benefiting from economies of scale (Blythman, 2012). This permits the company to lower prices to keep prices attractive and be competitive with UK retailers such as Asda or Sainsburys. Additionally, by creating loyalty packages such as the Clubcard, they retain customers, creating long-term relationships (Felgate, Fearne and Di Falco, 2011). Weaknesses Tesco has grown to be a very big company with a very wide range of products, diversified into food, books, clothing, furniture, insurance, petrol, and financial services. This model has its weaknesses. Tescos profit has been impacted by bad debt from credit cards and high levels of household insurance claims (Ruddick, 2014). Another issue is Tescos lack of experience in some markets that it intends to enter, such as its own brand smartphones and tablets (Wood and Gibbs, 2014). Finally, Tesco needs to invest a lot of cash in new web technologies and IT, as well as store refurbishment, diverting cash from price reduction strategies (Ruddick, 2014). This is likely to have an adverse effect on sales (Bunn and Ellis, 2012). Opportunities There are many opportunities for Tesco, including expansion into markets such as digital entertainment, through their 80% investment in Blinkbox (Hall, 2011). The move by Tesco to offer own-brand tablets and smartphones can intersect with this investment, particularly in foreign markets such as Malaysia, South Korea, Thailand, and China (Piercy, Cravens and Lane, 2010). Online shopping can offer greater flexibility to customers who are leading busy family lives or have mobility issues; Tesco is trying to meet the needs of the customers by expanding operations in this sector (Ma, Ding and Hong, 2010). The ongoing effects of the recession, where families and individuals may be struggling financially, or too busy working to cook (Thompson et al., 2012), can be accommodated through wider value and Tescos Finest branding. In addition, further overseas expansion could occur in markets such as Australia, where the grocery retail market faces relatively limited competition yet is fiercely price-sensitive (Clarke, 2012). Threats Tesco is confronted by many threats in the market. Their current position as number one in the UK grocery retail sector means that they are the target of consistent competition from Sainsburys, Asda, Morrisons, and, increasingly, Lidl and Aldi (Stevenson, 2014). One threat that Tesco continues to resist is the takeover of Asda by Wal-Mart. Branding of stores as Asda Wal-Mart has been increasing in the UK, demonstrating a weakening in the consumer disdain for Wal-Mart. The ninth most-valued brand in the world, Wal-Mart is Tescos largest global competitor and therefore has the necessary skills, resources, experience and funds to cause Tesco problems (Brand Finance, 2014). The effect of town planning and consumer intolerance for out-of-town stores, as well as concern for the livelihood of small shops, can also imperil Tescos expansion plans (Stevenson, 2014). Conclusion SWOT analysis allows marketers to identify risks in their environment. Once risks are evaluated, measures can adopted to mitigate against the adverse effects of market changes, or take advantage of openings (Kotler et al., 2013). Although a retailer may still face enormous challenges, such as Tesco is presently experiencing (Ruddick, 2014), developing flexibility enables companies to structure plans to optimise success, or avoid entering into projects in which failure is a significant possibility. Strengths may be tailored to opportunities in the market, so that strategies are enhanced and clear objectives set (Kotler et al., 2013).Through consistent planning and economic awareness, Tesco is well placed to secure its future, as its diversified retail strategy is likely to accommodate increasing consumer reliance on online shopping, digital products and services, discount grocery services. Bibliography Brand Finance (2014). Global 500 2014: The worlds most valuable brands. Available at: http://brandirectory.com/league_tables/table/global-500-2014 [accessed 1 September 2014]. Blythman, J. (2012). Shopped: The shocking power of British supermarkets. London: HarperCollins. Bunn, P. and Ellis, C. (2012). Examining the behaviour of individual UK consumer prices. The Economic Journal, 122(558), F35-F55. Clarke, I. (2012). Consumer satisfaction with local retail diversity in the UK: Effects of supermarket access, brand variety and social deprivation. Doctoral dissertation, Department of Marketing, Faculty of Business and Economics, Monash University, Australia. Collins, R. (2010). A graphical method for exploring the business environment. Oxford University Working Paper 956. Felgate, M., Fearne, A. and Di Falco, S. (2011). Analysing the impact of supermarket promotions: A case study using Tesco Clubcard data in the UK. Kent Business School. Working Paper 234. Hall, J. (2011). Tesco to offer video-on-demand services. Daily Telegraph, 21st April 2011. Koen, P.A., Bertels, H.M. and Elsum, I.R. (2011). The three faces of business model innovation: challenges for established firms. Research-Technology Management, 54(3), 52-59. Kotler, P., Armstrong, G., Harris, L.C. and Piercy, N.F. (2013). Principles of marketing (6th edn). Harlow: Pearson. Ma, Y., Ding, J. and Hong, W. (2010). Delivering customer value based on service process: The example of Tesco.com. International Business Research, 3(2), 131. Piercy, N.F., Cravens, D.W. and Lane, N. (2010). Marketing out of the recession: Recovery is coming, but things will never be the same again. The Marketing Review, 10(1), 3-23. Retail Economics (2014). Top 10 UK retailers 2013. Available at: http://www.retaileconomics.co.uk/top-10-retailers/ [accessed 1 September 2014]. Ruddick, G. (2014). Tescoà ¢Ã¢â€š ¬Ã¢â€ž ¢s new chief executive handed  £700m war chest. Daily Telegraph, 29th August 2014. Schiraldi, P., Smith, H. and Takahashi, Y. (2012). Estimating a dynamic game of spatial competition: The case of the UK supermarket industry. LSE Working Paper. Stevenson, T. (2014). Tesco share slide has investors catching a falling knife. Daily Telegraph, 29th August 2014. Tesco plc (2012). Preliminary results 2011/12. Cheshunt: Tesco plc. Tesco plc (2014). Annual report 2014. Cheshunt: Tesco plc. Thompson, C., Clarke, G., Clarke, M. and Stillwell, J. (2012). Modelling the future opportunities for deep discount food retailing in the UK. The International Review of Retail, Distribution and Consumer Research, 22(2), 143-170. Wood, S. and McCarthy, D. (2014). The UK food retail à ¢Ã¢â€š ¬Ã‹Å"race for spaceà ¢Ã¢â€š ¬Ã¢â€ž ¢ and market saturation: A contemporary review. The International Review of Retail, Distribution and Consumer Research, 24(2), 121-144. Wood, Z. and Gibbs, S. (2014). Tesco to launch own brand smart phone. The Guardian, 7th May 2014. Other Essays on Tesco Other essays available on the Tesco organisations are: Tesco PESTEL Analysis Tesco Business analysis Tesco is one of the leading supermarkets Tesco Strategy analysis Tesco Changing Business Environment Tesco Fresh Veg Supply Chain Management

A Reflection On Herman Melvilles Accomplishments :: essays research papers fc

A Reflection On Herman Melville's Accomplishments "As an author Melville both courted failure and scorned success."(pg. 613, A Companion to Melville Studies). How many famous legends in time have existed to know no fame. How many remarkable artist have lived and died never receiving due credit for there work. Herman Melville is clearly an artist of words. Herman Melville is certainly a prodigy when it comes to writing. Herman Melville never received hardly any credit for any of his works. Melville wrote such novels as Moby-Dick, and Billy Budd. Melville wrote about things that he knew about. He wrote about his own experiences. The one thing that he loved, and knew the most about was whaling. Herman Melville was born in 1819, the son of Allan and Maria Melville. He was one of a Family of eight children - four boys and four girls - who was raised comfortably in a nice neighborhood in New York City. Herman Melville came from a famous blood line out of Albany, NY. Melville's grandfather, General Peter Gansevoort, was a hero. Even though the General died six years before Melville was born, Melville still put him in his book, Pierre. On the outer side of the blood line there was Major Melville. The Major was a wealthy Boston merchant who was one of the famous "Mohawks" who boarded the ship of the East India Company that night of 1773, and dumped the cargo in to the Boston Harbor. Later Major Melville became the Naval Officer of The Port of Boston, a post given to him by Gorge Washington. It is like the two blood lines fitted together perfectly to create Herman Melville. Herman had the strength of the General, and the crazy hart of the Major. Herman Melville was "hardly more than a boy" when he ran out to sea after his fathers death. A young Melville sighed up as a boy on the St. Lawrence to Liverpool and back to New York. Many of the events that show up in Melville's Redburn are actuarial events that happened of his first voyage. After returning home and finding his mothers family fortune gone, Melville decided to take a journey over land this time to the Mississippi river to visit his Uncle Thomas. Through out all of Melville's work the image of inland landscapes, of farms, prairies, rivers, lakes, and forest recur as a counterpoint to the barren sea. Also in Moby-Dick Melville tells how he was a "Vagabond" on the Erie Canal, which was the way Melville returned. Melville wrote that it was not the lakes or forest that sank in as much

Scientific Method Matching Exercise Resource

Nicole Whaley BIO-220 May 7, 2012 Chris Traasdahl Scientific Method Matching Exercise Resource 1. Observe. A scientist observes that a pond adjacent to an industrial plant has heavier algae growth than ponds farther away (G). I chose this as an example of observation because the sentence explains in detail how the scientist first gathered the idea to for conducting the experiment. 2. Ask a question. A scientist wonders if the waste water emitted from an industrial plant is accelerating the growth of algae in a pond(C).I believed this sentence to be where the scientist asked himself whether or not the industrial plant had any bearing on the accelerated growth. I believe this sentence shows this. 3. Create a hypothesis. A scientist, based on his observation of the pond, believes that if a pond is exposed to the waste of an industrial plant, then the growth of algae will be accelerated (A). This to me is an educated guess. Although the scientist has not tested or proven anything yet, hi s educated guess is clearly stated here in this sentence. . Conduct an experiment. In her laboratory, a scientist pours a vial of waste water, collected from the industrial plant, and adds it to a dish containing pond water. A second dish (the control dish), containing the same pond water, does not receive the waste water sample (B). This sentence gives the reader a hint by stating that the scientist is in her laboratory. It is here where the scientist usually conducts any experiment so it is only right that I would believe this to be the appropriate sentence for this step. . Collect data. After 5 days, the scientist measures the amount of algae present in each dish (D). Here the scientist is about to actually see if his hypothesis was correct. It is here that he will gather the information he needs to either prove or disprove his assumption. 6. Interpret results. After the data is collected, the scientist discovers that the dish containing both the pond water and waste water had mo re than twice the amount of algae than the control dish (F).I choose this sentence or step in the scenario because it is after you gather your data that you are able to make a proven statement about what it is you have discovered in an experiment. 7. Report results. The scientist submits his findings to a scientific journal (E). By sending or submitting his findings to a scientific journal leads me to believe that the scientist has concluded his experiment and are satisfied with his findings. Therefore he is ready to submit results.

Hamlet and Claudius’ Power Struggle Essay - 1852 Words

One main theme that arises in the Hamlet is the power struggle between Hamlet and Claudius. The main problem is between Hamlet and Claudius; they are in an ongoing battle throughout the play to see who will rise with the power of the throne. Claudius is the antagonist in the story and has multiple people under him that follow his every rule (Innes). He is a manipulative character who seeks revenge on Hamlet through other people he knows. On the other hand, Hamlet is the protagonist of the story, he is very unhappy after finding out the news of how his father had been killed (Innes). He is overtaken though by the ghost of his father, Old Hamlet, and is seen to become mad as a consequence. Although Hamlet seeks revenge against his†¦show more content†¦So the whole ear of Denmark Is by a forged process of my death Rankly abused: but know, thou noble youth, The serpent that did sting thy father’s life Now wears his crown. (1.5.42-47) The ghost had said the soliloquy to show how the city of Denmark was affected by the Claudius’s actions. Claudius being called was a symbolic moment, it symbolizes the serpent as an introduction of sin into the world (R). He is now known to be causing sins to the world starting with incest and marrying the King’s wife. Although to others Claudius is seen as a serpent, he knows that he has done wrong. In his one and only soliloquy of the whole play he is praying and says: O, my offence is rank it smells to heaven; It hath the primal eldest curse upon’t, A brother’s murder. Pray can I not, Though inclination be as sharp as will: My stronger guilt defeats my strong intent (3.3.40-44) He shows in the soliloquy that he has done wrong and he feels now after that the guilt that he is witnessing is stronger than the reason for killing his brother. 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